TaylorMade-Adidas Product Launch 2009:Unveiling the next revolution in golf
TaylorMade-Adidas launched the much-anticipated R9 line of products and Burner irons amid plenty of fanfare at Saujana Golf and Country Club in Kuala Lumpur on March 2. Staff and regional dealers from all over South-east Asia, as well as media representatives, converged on the Malaysian capital to witness the unveiling of TaylorMade’s most innovative products to date.
The day started with Jing Tan, the managing director of TaylorMade-Adidas Golf in South-east Asia, giving a welcome speech, rallying everybody to focus and seize on the opportunities during the tough times ahead.
After the product presentation, guests were ushered to the driving range, where they had a first-hand taste of TaylorMade’s latest equipment. Judging by everyone’s reaction, it was evident that the R9 products and Burner irons are indeed innovative and revolutionary.
The golfing treat didn’t end there. Everyone had a complimentary round at the Palm Course, otherwise known as “The Cobra”.
The momentous day ended with a sumptuous dinner and a fashion show that presented Adidas’ latest range of apparel and accessories.
From Golf Digest Apr 2009
